Out of Beta: Netscape and Microsoft Debut Changes
It was beta hype with both Netscape's and Microsoft's navigational offerings in June, and expect hype to continue as both play catch up with the likes of Yahoo, Excite and the other search-based services.
View ArticleAbout Face at About.com
About.com slashes staff and axes more than 300 topic 'Guide' sites from its service, with significant implications for webmasters and searchers alike.
View ArticleDirect Navigation To Sites Rules, But Search Engines Remain Important
A new release from StatMarket has found that web users are more likely to find web sites through direct navigation than a year ago, but this gain hasn't been at the expense of search engine usage.
View ArticleWhy Search Engines Fail
Why Search Engines Fail Two major research studies stress-tested web site search engines around the world, analyzing search failures and offering important insights for dramatically improving search...
View ArticleThe Role of Trust in E-Commerce Sales
Eric Enge reviews research from ScanAlert showing that e-commerce sites can profit by ensuring their sites are safe and secure.
View ArticleThink You're Done With SEO? Think Again!
Search engine optimization is never a one-time process; it takes time and constant tuning to stay on top of the rankings. How to turn up your traffic levels.
View ArticleThe Impact of Comparison Shopping Sites on E-Commerce Sales
Comparison-shopping sites provide all price comparisons on a single screen. This has a powerful impact on buying decisions, resulting in shorter conversion times.
View ArticleSEO SEM Budgets: Define Success Beyond Direct Response
It's not too late to expand search beyond direct response in the 2008 budget.
View ArticlePersonalized e-Commerce Sites Can Increase Conversions by 70%
The new web personalization software collapses a wealth of information gathered via website users' online interactions into portrait types. Optimizing outbound marketing to align with website traffic...
View ArticleHow to Measure Success in an SEO Campaign
Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health.
View ArticleAmazon, eBay Add Pinterest Buttons
Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages. Expect more online retailers to add the...
View ArticleFacebook Store Revenue Among SMBSs Increases 38%
Q2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent. More businesses are jumping on board, with 26 percent more...
View Article170 Ways to Improve Your Ecommerce Conversion Rate
Econsultancy have released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. It explains the customer experience and issues behind what some sites are...
View ArticlePinterest Adds Price Drop Alerts
Pinterest has always been the place for users to pin a visual wishlist. Now, Pinterest is turning into a true e-commerce player. The social network has added a new feature that alerts users when prices...
View ArticleWebsites Fail Page Speed Test: 4 Things You Need to Know [Study]
Internet marketing company Portent recently tested 500 e-commerce sites using YSlow to gather basic performance data and found 50 percent of the websites audited had an average load time of more than...
View ArticleLost and Found: How Top E-Commerce Brands Stack Up With Site Search
Recent analysis by the Baymard Institute shows top e-commerce brands fall short with site search results and highlights the need for brands to better assist shoppers in their path to purchase.
View ArticleWhy Shoppers Abandon Their Carts – and What Search Marketers Can Do to Help
Expanding in-site search capabilities is one way search marketers can improve cart abandonment rates.
View Article2 Successful Holiday Strategies for Online Retail
Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website.
View ArticleAn In-Depth Look at Enhanced Ecommerce Reports in Google Analytics
If you haven't already implemented Enhanced Ecommerce in Google Analytics, this post is going to leave you running to your developers to do it now! Take a look at the new metrics and awesome insights...
View ArticleYes, People Shop on Their Phones Now. Get Used to It!
Consumers are searching for, looking at, and clicking extensively on specific products on their phones very frequently. Even if they don’t end up buying, they are deeply engaged in the shopping process...
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